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The Sportsman Casino, established in the 70’s, is the London club that has most often changed location. Originally established on the Tottenham Court Road, it then relocated to Bryanston Street. When the Bryanston Street lease expired, it was moved again to its current location in Old Quebec Street, very close to Marble Arch.150-162 Edgware Road W2 2DT London. 262 Tottenham Court Road W1T 7RG London. See this casino. Grosvenor Casino Victoria London. Make your way to Tottenham Court Road for a night at the Grosvenor St Giles Casino, part of the Grosvenor Casinos group that has some of the best casino venues in London. Grab a cocktail or a bite to eat or explore the gaming floor if you’re feeling lucky at this casino, which features modern decor.
THE RELAUNCH OF A LONDON CLASSIC
The Sportsman Casino is located nearby the famous Marble Arch monument 9. In this corner of the city, traditional London mixes with the latest fashionable trends. It is also close to Mayfair, where most of the city’s Casinos are located, allowing the Sportsman to consider itself one of London’s West End Casino.Tottenham Court Road Grosvenor Casino Buffet
Young people shopping for the latest fashions on Oxford Street and tourists visiting Marble Arch and Hyde Park are sure to see the Sportsman, especially in the evening and at night, when the facade is lit up in blue, purple and yellow lights all along the street.Passing through the revolving doors of the main entrance, visitors come face-to-face with reception. The ground floor also houses the gaming area, with 21 tables, electronic roulette and slots.
The Club is decorated in a contemporary style, with a wide range of gambling and leisure facilities. The mezzanine houses the restaurant and the sports lounge, where soft poker tournaments are held.
The sports lounge is also the perfect venue to watch live sporting events on the giant screen, the ideal place to discuss the English win over Australia in the Ashes, Johnny Wilkinson’s return or the future of Sven Goran Eriksson.
THE YOUNGEST CASINO IN LONDON
The re-opening meant more than just a new venue: it also launched the Sportsman as the youngest Casino in London. Club Manager, Bill Curtis, who has worked at all three venues, knows the Casino better than anybody. Mr Curtis took his first steps in the Casino business in 1978, at the Coral-owned Palm Beach Casino. He became involved with LCI in 1981, when London Clubs International bought out the Palm Beach, and in 2000 was made manager of the Sportsman.The challenge facing Curtis, assistant manager Colin Lane and their team is to make the new Club a meeting place for young sports fans. “We want to get back to our roots … as a place where fashion and sport can mix. Somehow, we feel that our market is young people who play poker and other games on-line”, says Mr Curtis. Along with Roulette, the most popular game, craps are another great
attraction. The Sportsman is one of only three London Casinos with a craps table. Electronic Roulette is also big.
The Sportsman is also set to increase the number of slots from 10 to 20, thanks to the liberalization of Casino games brought in last October. Members, though mostly UK-based, boast a wide range of nationalities. Last summer the Club had average daily visitors of 400, proving that a strategic location is one of the mainstays of the Club’s success and of increasing member numbers. Traditional clients from the Middle East are still very important, particularly in the summer.
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